Kooyong Classic offered ZEEKR a platform to build awareness, showcase its vehicles and develop customer relationships during Melbourne’s summer of tennis.
The tournament’s established tennis heritage, courtside hospitality and affluent Melbourne location created a strong setting for ZEEKR’s premium electric vehicle range.
As the event’s exclusive automotive partner, ZEEKR combined on-court visibility with vehicle displays, an activation space in Kooyong Common and hosted experiences. Its Official Vehicle Partner role also connected the brand with the tournament through player transport.
That gave the partnership a practical role as well as a visible one: an opportunity to introduce the range, start conversations and create a next step beyond the event.
ZEEKR net branding at the 2026 Kooyong Classic
02 / IN THE ACTION
A distinctive automotive presence.
Exclusive category rights and Official Vehicle Partner status associated ZEEKR with the tournament, while player transport put its vehicles to work within the event.
Two player-bench branding positions and two net-branding positions put ZEEKR alongside the tennis. Double-sided courtside signage and a branded Courtside Suite added further visibility around the playing area.
The package also included the media backdrop, event website recognition and five posts from Kooyong Classic.
BENCHES + NETS + COURTSIDEDelivered ✓
03 / TELEVISION & BROADCAST
On court in Melbourne. On television nationally.
SBS television and streaming coverage extended the event beyond the venue, supported by ZEEKR’s on-court branding, stadium signage and tournament communications. The Australian television figures below are those reported for SBS free-to-air coverage.
AUSTRALIAN TELEVISION SBS FREE-TO-AIR
828,364
SBS TV reach
Total event reach reported for the Australian television coverage.
AUSTRALIAN TELEVISION LIVE SBS COVERAGE
173,369
Live SBS TV viewership
Reported live-viewing figure for the event’s Australian television coverage.
Source: Kooyong Classic 2026 ZEEKR Sponsorship & Broadcast Delivery Report. Both figures relate to SBS Australian free-to-air event coverage. They are separate measures, not figures to add together, and do not measure ZEEKR-specific audience or brand exposure.
Explore the reported international audience +
Selected international broadcast results over three days
Market
Broadcaster
Reported result
Malaysia
Astro
93,000 cumulative viewership
Philippines
Cignal / One Sports+
284,500 cumulative viewership
Italy
Super Tennis
154,531 cumulative viewership
United Kingdom
Tennis Channel
16,701 hours watched
Germany
Tennis Channel
3,306 hours watched
Switzerland
Tennis Channel
1,000 hours watched
Austria
Tennis Channel
616 hours watched
India
Tennis Channel
104 hours watched
Viewership and hours watched measure different things and have not been combined into a single audience total.
04 / OFF THE COURT
An opportunity to experience the range.
Vehicle displays and on-site engagement gave guests a chance to explore ZEEKR beyond the logo.
The brand’s presence at The Lawn complemented its courtside visibility with a setting for conversation and product discovery between matches. Guests could connect the vehicles they saw around the tournament with the range on display.
Dealership visits and test-drive bookings provided a clear next step for interested guests, taking the conversation beyond the summer tennis experience.
The ZEEKR booth at The LawnA brand presence beyond the playing area
05 / CUSTOMER RELATIONSHIPS
Time together. A shared experience.
Courtside hospitality and the President’s Brunch created time to engage owners, prospective customers and business partners in a setting that reflected ZEEKR’s premium positioning.
The partnership delivered eight Courtside Suite seats per day, totalling 24 across the event, plus 30 general admission tickets.
Additional experiences included four places at the President Brunch and an exclusive tennis session for a ZEEKR executive on Kooyong Lawn Tennis Club’s grass courts, with hitting partners arranged.
These experiences added a personal dimension to the partnership, supporting customer conversations and relationships alongside the wider brand exposure.
The President Brunch at Kooyong
06 / THE PARTNERSHIP IN FULL
Awareness on screen. Connection in person.
ZEEKR’s Kooyong Classic partnership combined national television visibility with opportunities to experience its vehicles and spend time with customers.
The delivery report marks all contracted branding, marketing, activation and ticketing rights as delivered. The broader value of the platform lay in how those elements worked together: a relevant premium setting, a distinctive automotive presence and a clear path from interest to a dealership visit or test drive.
Brand visibilitySBS television coverage, on-court and stadium branding, event communications
Product experienceVehicle displays, player transport and on-site engagement, with dealership visits and test drives as the next step
Customer relationshipsCourtside Suite hospitality, President’s Brunch and additional hosted experiences
The report documents rights delivery and event broadcast audiences. Sales, lead-generation, test-drive bookings and brand lift have not been quantified in the supplied results.
