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STADIUM MEDIA / AFL
MONEYME

Big moments.
Bigger impact.

Putting a challenger brand at the heart of Australia’s biggest sporting moments.

Explore the impact
MONEYME × AFL Since the 2023 season
MONEYME LED signage surrounding an AFL match at the MCG at sunset
IN THE GAME. IN THE SPOTLIGHT.MCG, MELBOURNE ↗
THE IMPACT

Visibility that
adds up.

70.1m

Cumulative reach

2h 27m

Broadcast visibility

$11.6m

Net sponsorship value

01 / THE OPPORTUNITY

A challenger brand.
A national stage.

Since the 2023 AFL season, MONEYME has used high-impact LED at the MCG and Marvel Stadium to build brand awareness at scale and connect with Australians.

Stadium media puts the brand inside the action: visible to passionate fans in the stands and audiences watching the live broadcast. A powerful setting to build recognition, credibility and connection.

Brand awarenessStadium LEDLive broadcast
02 / THE APPROACH

Built for the
big-game environment.

01

Challenge

Build awareness for MONEYME as a challenger brand in a market where visibility and trust matter.

02

Strategy

Use the scale and passion of AFL to put MONEYME alongside some of Australia’s most recognised brands.

03

Execution

High-impact LED at the MCG and Marvel Stadium, supported by strategic guidance to maximise the value of the stadium media investment.

03 / THE CLIENT PERSPECTIVEMONEYME
Stadium media provided a high-impact platform to deliver our message into Australia’s biggest sporting environments.

“Cutting through into live broadcasts and connecting with passionate fans helped establish MONEYME as a highly visible challenger brand. Displaying alongside some of Australia’s most recognised brands strengthened credibility and accelerated growth across key brand-health metrics.”

MONEYME
Read the full partnership testimonial +

“Optimise Media has been an exceptional partner throughout. Their expertise, strategic guidance and ability to maximise the value of our investment has been instrumental in the success of the program. They operate as a genuine extension of our marketing team and have played a significant role in helping us build the MONEYME brand through sport.”

YOUR NEXT BIG OPPORTUNITY

Put your brand
in the game.

Let’s kick off a conversation